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Jump Start #20 - Government Marketing Program Quick Start #101 - Government Services Group Government Sales Training


JUMP START #20
"Full Service" Government Marketing Program

The Jump Start #20 Government Marketing Program is a comprehensive marketing and consulting program that enables your company to rapidly and effectively expand, or further expand into all levels of government.

With the Jump Start #20 Program, most of the initial government marketing expansion work is done for you, and it is performed in conjunction with the training of your salespeople, step-by-step. The Jump Start #20 Program is typically performed over a 30 to 45 day period.


STEP #1: Vendor Registration Paperwork Preparation...
First we identify your primary marketing segment and/or marketing area within the government market for processing. We develop and prepare your procurement introduction materials and cover letter for the "vendor registration request mailing process".

STEP #2: "Vendor Registration Request Mailing Process"...
We then process your vendor registration paperwork with the primary procurement offices throughout the state that we work with, as per our "Vendor Registration Request Mailing Process". This is a "proprietary process" that has been developed by GSG that dramatically reduces the amount of vendor registration paperwork by up to 95% on average.

How does it work?
We start by sending out our own "Vendor Registration Application" to each procurement office requesting that your company be added to their vendor's lists. Our application is accepted by most of the agencies we work with because it contains all the information about your company they are normally required to collect from you, for basic vendor registration. As for those agencies that require the vendor application on a special form, we request that the form be sent directly to you. Then you can then complete and return them as desired since some will require your signature or online registration. Moreover, you would be responsible to provide us with your company letterhead and envelopes for the vendor registration request mailing process, and you are responsible for your own postage. In short, this process can help cut through up to 95% of the initial vendor registration paperwork with hundreds of agencies. This will vary depending upon the state or market area being serviced.

STEP #3: You Receive Government Procurement/Customer Database...
We will provide you with a complete copy of the government procurement customer database for your state as developed by GSG. It covers hundreds of "main" procurement offices/agencies throughout the state/marketing area and it contains all the basic account and initial purchasing and/or point of contact information. These are the same agencies that you would be registering with through the "Vendor Registration Request Mailing Process". Database Sample

The "main" procurement offices/agencies as provided, have a combined purchasing power that covers literally thousands of government agencies, sub-agencies and departments. Moreover, it covers all levels of government, such as, Federal (Non DOD), State, Cities, Counties, Schools, Colleges, Universities, Townships, Burrows and Government Funded Hospitals, or those that apply for your state, etc.

STEP #4: Comprehensive Gov't Sales Training "Multimedia CD-Rom"...
Our sales training program starts with the basics and ends with the most advanced government sales techniques used today. We believe that even the most seasoned government salesperson will walk away learning something new. In many cases, your salespeople will learn how to "beat out" the competition even when you're not the lowest priced bidder. Plus, how to sell to the government and frequently bypass the bidding process completely. Also how to conduct post award account management, and learn the important steps in government marketing that are critical for overall success and maintaining a competitive edge.

The "Government Sales Training Program" covers over 100 critical topics on how to correctly and successfully sell to all levels of government in a step-by-step process, with special emphasis on local level government. This training is a must and it's provided in two stages.

First you are provided with a comprehensive "Gov't Sales Training Multimedia CD-Rom" covering all aspects of government marketing, and then it's followed up with a one-on-one "Teleconference Sales Training Session - Step #5".

STEP #5: Teleconference Sales Training Covering Advanced Account Management & Customized Brain Storming Strategy Session...
We will help your sales staff determine what account management and marketing strategies they will use as it relates to your specific business, product or service. Our process of account management can save your salesperson approximately 75% of their time in general account management.

Moreover, our account management process will help to strategically position your salesperson for building a solid rapport, while helping them to seek out more of the non-published business. In addition, it will position them so they can help write bid specifications when the opportunity presents itself, which in turn, can help you gain the advantage over your competition.

STEP #6: Includes One "First Bid" Consultation...
We will provide you with a first bid consultation/review (up to 1/2 day), to help make sure you are applying the bid techniques that you have been taught in the sales training program to your "real" bids. Such as, but not limited to, Positive Escalator Clauses, Alternative Bidding Techniques, Piggy Backing Setup, and more.

STEP #7: One Year Of Free Telephone Sales Support...
There is no need to worry, we are here to work with you for the long haul. GSG will be there to continue providing support during the entire first year of your government marketing campaign. This telephone sales support would be for any questions your sales staff might have as it pertains to any of the topics as covered in the sales training program, as they are working their accounts.

Call (970) 744-9222 to obtain current pricing for your state.

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